A company's marketing and sales budget is estimated to be $150 million. It has retained 360,000 customers and has acquired 25,000 new customers. The acquisition cost per customer is 5 times more than the retention cost per customer
If the retention cost per customer is $200, calculate the marketing administration cost of the company.
A) $126 million
B) $98 million
C) $79 million
D) $38 million
E) $53 million
E
Business
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