Someone who believes that moral decisions should be made such that the greatest amount of

Interaction effect refers to the process through which individuals who have adopted an innovation influence others

Indicate whether the statement is true or false

Which of the following is true of marketing using a direct marketing channel system?

A) Direct mail and catalog sales are more labor-intensive than telemarketing, but are more efficient at customer interaction. B) Using direct salespeople is generally cheaper than using brokers, sales agents, or manufacturer's representatives. C) Telemarketing provides a better opportunity for a sales communication but is more labor intensive and usually more expensive than direct marketing. D) Compared to indirect marketing channel systems, direct marketing channel systems maximize the number of customers that a business can profitably reach. E) Digital marketing channels have a greater customer reach than other channels, but are also more expensive.