Evidence serves which of the following functions?
a. Evidence can be used to make ideas clear, more compelling, and more interesting.
b. Evidence fortifies a speaker's opinions.
c. Evidence heightens a speaker's credibility.
d. All of these
d. All of these
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A company is publishing a smart media release to launch a new product, and it is aiming for the first hit on search engines. What is the best way to apply search engine optimization process effectively, and why?
a) Write a concise headline and put the most important keywords first; because the news release gets indexed b) Focus on keywords in the first two paragraphs; because search engines concentrate on these first paragraphs c) Provide several links at the beginning; because it helps search engines associate the content with other sites, which helps the ranking of the release d) Include multimedia software whenever possible; because it makes the release stand out from hundreds of others received by reporters and editors
The introduction should be what percentage of your total speech?
a. 20-25 percent b. 10-15 percent c. Less than 5 percent d. As long as necessary