According to Chapter 2 of your book, what are the options
for gathering information about your audience?
What will be an ideal response?
Start with what you know. Ask others about the audience. Conduct interviews.
Create and administer a survey. Research the group to which you are speaking.
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According to Cawelti, two psychological needs of audiences that genre texts satisfy are
a. the need for intense excitement to escape the boredom of our secure, routine lives. b. the need to escape our ultimate insecurities and ambiguities. c. the need to balance the tension between convention and innovation. d. the need for cost-effective leisure activities. e. All of the above.
Why do scholars such as Dance suggest that communication is best understood as a ‘family’ of related concepts?
A. Because each culture has a different style of communicating. B. Because communication is a multifaceted concept. C. Because communication requires more than one person. D. Because the study of communication is relatively new.