According to Cawelti, two psychological needs of audiences that genre texts satisfy are

a. the need for intense excitement to escape the boredom of our secure, routine lives.
b. the need to escape our ultimate insecurities and ambiguities.
c. the need to balance the tension between convention and innovation.
d. the need for cost-effective leisure activities.
e. All of the above.

a, b

Communication & Mass Media

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Describe the three components of perception and apply an example to each of the three components

What will be an ideal response?

Communication & Mass Media

When building the persuasive actuating speech, it is recommended to avoid_________________ topics

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media