Life scripts __________
a. are the outcome of a largely unconscious process of internalizing the rules, roles, and basic climate for living that we learn from our immediate family
b. are direct definitions that through labeling, tells us who we are and how to behave
c. are broadly shared perceptions we learn throughout our lifetime from peers and social institutions
d. are self-concepts we gain through disclosing
e. are forms and patterns of affective and cognitive relationships styles
a
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Mixed signal advertising (ads that present double or confusing messages) is particularly problematic, as it leads both women and men to
A. recognize the gains women have made in advertising. B. wonder how women really prefer to be treated. C. dismiss the ad altogether. D. reinforce traditional sex roles.
Which of the following is the last step of the four-step process developed by cultivation researchers to empirically demonstrate that television has an important causal effect on culture?
A. formulation of questions about viewers' social realities B. message system analysis C. comparing the social realities of light and heavy viewers D. surveying the audience