Mixed signal advertising (ads that present double or confusing messages) is particularly problematic, as it leads both women and men to

A. recognize the gains women have made in advertising.
B. wonder how women really prefer to be treated.
C. dismiss the ad altogether.
D. reinforce traditional sex roles.

B

Communication & Mass Media

You might also like to view...

Giordano's, a fashion accessories company, was launching a range of handbags, and invited journalists from all over the country to visit its manufacturing facility

Giordano's offered to cover all the journalists' expenses including food, transport, etc. What is this kind of interaction called? a) Media tour b) Press party c) News conference d) Media interview

Communication & Mass Media

A presentation speech is a speech that officially recommends someone as a candidate for an office or position

Indicate whether the statement is true or false

Communication & Mass Media