As she explained the nature of the affliction, Sandy said:

"Depression often sneaks
up on a person. It is careful not to startle its prey but moves in quietly, subtly." Sandy has
used which figure of speech to help her audience understand depression?
A) Simile
B) Antithesis
C) Alliteration
D) Personification

D

Communication & Mass Media

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Successful public relations campaign planners know that audiences are

A) static and unchanging B) unpredictable; likely to turn hostile. C) dynamic and ever-shifting. D) Less diverse than they were a decade ago. E) most likely to respond to the mass media.

Communication & Mass Media

The primacy effect means that:

A. The message that is presented last is the most effective. B. When a speaker presents a persuasive message, it is most likely to be accepted when the audience has prior knowledge of the subject. C. The message that is presented first is the most effective. D. Persuasive messages are rarely taken seriously.

Communication & Mass Media