Successful public relations campaign planners know that audiences are

A) static and unchanging
B) unpredictable; likely to turn hostile.
C) dynamic and ever-shifting.
D) Less diverse than they were a decade ago.
E) most likely to respond to the mass media.

Answer: C

Communication & Mass Media

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Which of the following statements illustrates an internal summary?

a. "Second, you should sum the total of your monthly expenses." b. "Today I will discuss the cause and effects of osteoporosis in men." c. "So, remember to wear safety goggles, work in a well-ventilated area, and dispose of chemicals properly." d. "After mixing in the nuts, you can move on to sifting the flour." e. "It's really not a good idea to make your own furniture because it is so expensive and timely to do so."

Communication & Mass Media

The Supreme Court has made it clear that the print media cannot be licensed or arbitrarily denied distribution rights. Some of the leading cases that established this principle involved local government attempts to restrict the religious activities of the Jehovah’s Witness movement. Which of these cases involved Jehovah’s Witnesses?

a) Lovell v. City of Griffin; b) Jones v. City of Opelika; c) Valentine v. Chrestensen; d) Grosjean v. American Press; e) both A and B.

Communication & Mass Media