What are some of the issues public relations practitioners face because of the Internet?
What will be an ideal response?
When anyone can serve as a gatekeeper, it presents both opportunities and challenges for
practitioners. The same is true when anyone can be a publisher. There is an online generation gap.
That is expected to change as cheaper computers become more accessible to both young and old. In
the meantime, one should not assume that the Internet reaches everybody. As a research tool, the
Internet can't replace the depth of traditional research methods. There is also the problem of
unwanted visitors in the form of spammers and hackers. The Internet is also a form of passive
communication - it has to be promoted.
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When you word a specific purpose in terms of desired audience behavior it is known as a
a. thesis. b. demographic objective. c. behavioral objective. d. functional purpose.
Which of the following illustrates a semantic relationship?
a. “Teasing is a type of joking” b. “Teasing causes low self-esteem in children” c. "Teasing should be used when solidarity needs to be enhanced" d. "Teasing practices are associated with insecurity of teasers"