When you word a specific purpose in terms of desired audience behavior it is known as a
a. thesis.
b. demographic objective.
c. behavioral objective.
d. functional purpose.
c
Communication & Mass Media
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Alice's idealized schema for how a doctor should look is that a doctor should be an older male, wear a white lab coat and stethoscope, and be well groomed. Alice is basing her expectations on a(n)
a. prototype. b. prejudice. c. culture. d. attribution bias.
Communication & Mass Media
Noxious people _______
a. criticize and find fault b. are positive and make you feel good about yourself c. employ constructive criticism d. praise and compliment
Communication & Mass Media