When you word a specific purpose in terms of desired audience behavior it is known as a

a. thesis.
b. demographic objective.
c. behavioral objective.
d. functional purpose.

c

Communication & Mass Media

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Alice's idealized schema for how a doctor should look is that a doctor should be an older male, wear a white lab coat and stethoscope, and be well groomed. Alice is basing her expectations on a(n)

a. prototype. b. prejudice. c. culture. d. attribution bias.

Communication & Mass Media

Noxious people _______

a. criticize and find fault b. are positive and make you feel good about yourself c. employ constructive criticism d. praise and compliment

Communication & Mass Media