A research ?rm is seeking proposals for the development of a low-cost passenger vehicle that can travel into space. What type of proposal will your company submit?

The risk management technique of loss retention is effective when all of the following conditions exist, except:

A. The probability of loss is unknown. B. The losses are easily predictable C. The worst possible loss is not very serious D. The person assumes the risk of the loss themselves.

In creating an advertisement, the process begins with:

A) the leverage point B) choosing the message strategy C) choosing the appeal D) the creative brief