In creating an advertisement, the process begins with:
A) the leverage point
B) choosing the message strategy
C) choosing the appeal
D) the creative brief
D
Business
You might also like to view...
A _____ organization is defined as one with an organizational structure with few or no levels of middle management between top managers and those reporting to them.
Fill in the blank(s) with the appropriate word(s).
Business
Which of the following will improve the clarity of a document?
A) Rewriting hedge sentences B) Deleting unnecessary words and phrases C) Replacing long words and phrases D) Eliminating redundancies E) Rewriting "it is" or "there are" starters
Business