A key purpose of the introduction is to

A) gain favorable attention for your speech.
B) alienate the audience so they want to learn more about your topic.
C) disgust the audience in order to gain audience attention.
D) gain audience attention by irritating the audience.

Answer: A

Communication & Mass Media

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The major effort worldwide to improve standards and professionalism in public relations is

A) licensing. B) continuing education. C) accreditation D) promoting membership in professional organizations. E) expanding collegiate-level public relations curriculum.

Communication & Mass Media

Generally speaking, a "good" question will be 30 to 40 words long

Indicate whether the statement is true or false.

Communication & Mass Media