The major effort worldwide to improve standards and professionalism in public relations is

A) licensing.
B) continuing education.
C) accreditation
D) promoting membership in professional organizations.
E) expanding collegiate-level public relations curriculum.

Answer: C

Communication & Mass Media

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Words like "freedom" and "equality" that condense and express widely shared political beliefs are called

a. metaphors. b. non sequiturs. c. amplification. d. ideographs.

Communication & Mass Media

_____ circumvents the ethical burden or persuasive justification by over-relying on baseless appeals

a. Post hoc persuasion b. Manipulative persuasion c. Argumentative persuasion d. Sensationalist persuasion

Communication & Mass Media