A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis

The decline in effectiveness of mass-media advertising has led marketers to shift efforts to:

A) using advertising agencies B) creating brand parity C) trade promotions D) micro-marketing

A channel consisting of one or more independent producers, wholesalers, or retailers, each seeking to maximize its own profits with little concern for other channel members, is a(n) ________

A) independent vertical marketing system B) conventional marketing system C) independent channel D) corporate vertical marketing system E) administered vertical marketing system