The decline in effectiveness of mass-media advertising has led marketers to shift efforts to:

When conducting discriminant analysis, the analysis sample is that part of the total sample used to check the results of the estimation sample

Indicate whether the statement is true or false

Which of the following characteristics apply to exchange-traded funds (ETFs)?

I. unlimited number of outstanding shares II. typically track the performance of some index III. market prices reflect demand for the fund rather than NAV. IV. shares are purchased from and redeemed by the investment company managing the fund. A) I and II only B) II and III only C) I, II and III only D) I, II and IV only