The naïve forecast for the next period is the actual value observed in the current period

In a _____ organization, authority is centralized and tasks and rules are clearly specified.

Fill in the blank(s) with the appropriate word(s).

Creating a marketing database involves all of the following steps except ________

A) transferring raw sales information to a microcomputer B) enhancing consumer purchase information by overlaying it with demographic and psychographic information C) analyzing information in terms of a customer's activity over the life of the business relationship D) none of the above