What is a boomerang effect, and why is it important to be aware of this concept when analyzing your audience?

If customers tilt in favor of a product, after an advertisement has been forgotten, indicating a latent change in consumer behavior, which concept does this indicate?

a) Sleeper effect b) Message branding c) Cognitive dissonance d) Audience predisposition

Answer the following statements true (T) or false (F)

1. Many groups have been the subjects of othering. 2. Othering can be used to justify suppression and even extermination. 3. The war on terrorism has been accepted as legitimate by Muslims. 4. In Muslim countries, many people do not agree that suicide bombings targeting civilians can be justified in defense of Islam. 5. The Western public does not think of Muslims as respectful of women.