Using "word pictures"that make people, places, and events come alive for the audience is a process known as

a. explanation.
b. description.
c. definition.
d. illustration.

b

Communication & Mass Media

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Term for a percentage of the total available audience

A. rating B. share C. average quarter-hour persons D. cume E. reach

Communication & Mass Media

A(n) _____ is a written document that provides a detailed review of the problem-solving process used to arrive at the recommendation to solve a particular problem.

a. symposium b. comprehensive report c. written brief d. executive summary

Communication & Mass Media