GamaPix makes point-and-shoot cameras and handycams for amateur photographers and hobbyists. It also has a separate line of cameras dedicated to professional photographers. Additionally, it designs separate offers for each segment
Which of the following marketing strategies does GamaPix most likely use in this instance?
A) mass marketing
B) differentiated marketing
C) individual marketing
D) local marketing
E) direct marketing
B
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Employment planning requires making forecasts of three elements: the supply of inside candidates, the likely supply of outside candidates, and ____.
A) personnel needs B) job specifications C) supervisor salaries D) global trends E) labor relations
The marketing manager at Frizzles' Eateries targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Frizzles' approach is best referred to as ________ segmentation.
A) age and life-cycle B) user status C) benefit D) demographic E) geographic