The marketing manager at Frizzles' Eateries targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Frizzles' approach is best referred to as ________ segmentation.

A) age and life-cycle
B) user status
C) benefit
D) demographic
E) geographic

C

Business

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A large Midwestern university is interested in estimating the mean time that students spend at the student recreation center per week. A previous study indicated that the standard deviation in time is about 40 minutes per week

If the officials wish to estimate the mean time within ± 10 minutes with a 90 percent confidence, what should the sample size be?A) 44 B) 62 C) 302 D) Can't be determined without knowing how many students there are at the university.

Business

The following information pertains to a segment of the Moore Company. Invested capital is defined as total assets. The weighted average cost of capital is 10%. The ROI of the segment before the project is 20%

The ROI of the segment after the project is 18%. The manager is evaluated based on the segment's ROI. A project earning a ROI of 12% should be ________. A) accepted B) rejected C) compared to the company's ROI D) compared to the company's residual income

Business