J. Conrad Levinson coined the term guerilla marketing in 1984 with his book of the same title, meaning original, unconventional, and inexpensive small-business strategies

The margin of safety can be used to evaluate a company's plans for the future

Indicate whether the statement is true or false

Which of the following characteristics is important for someone who is planning to take a position as a technical salesperson for a chemical company?

A. Product and customer knowledge B. Age and maturity C. Customer empathy D. Sales aggressiveness E. All of the above