Which of the following characteristics is important for someone who is planning to take a position as a technical salesperson for a chemical company?

________ is a discomfort caused by postpurchase conflict

A) Selective retention B) Cognitive dissonance C) Selective attention D) Restraint bias E) Subliminal perception

Recognition of shortage and recognition of unfulfilled desire are two components of the information search stage of the consumer decision process

Indicate whether the statement is true or false