A motivation model that hypothesizes that felt needs cause human behavior.
a. Process theory of motivation
b. Vroom expectancy theory
c. Needs-goal theory
d. Equity theory
Answer: c. Needs-goal theory
You might also like to view...
Which of the following is true about licensing?
A) It is a bad option for products that are difficult to produce. B) It refers to the transfer of trademark rights held by one party to another party. C) It allows owners of intellectual property to obtain payment for their creations in a lump sum. D) It involves the legal assignment of the rights to a product from one party to another. E) It is a method of protecting the brand name and logo of a company.
________ refers to how many people were exposed to a brand through a promotional effort and ________ refers to how many times they were exposed
A) Reach; exposure B) Reach; efficiency C) Reach; frequency D) Efficiency; frequency E) Efficiency; synergy