________ refers to how many people were exposed to a brand through a promotional effort and ________ refers to how many times they were exposed

A) Reach; exposure
B) Reach; efficiency
C) Reach; frequency
D) Efficiency; frequency
E) Efficiency; synergy

C

Business

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Which of the following would appear as a line item on the income statements of both a merchandiser and a manufacturer?

A) Direct Labor B) Cost of Goods Manufactured C) Direct Materials D) Cost of Goods Sold

Business

In a takeover bid, target management may offer to repurchase the bidder's shares at a large premium if the bidder promises to cease and desist. The premium payoff is called (i), and the agreement to cease and desist is called a (ii)

(i) (ii) a. subornation stand down agreement b. subornation standstill agreement c. greenmail standstill agreement d. greenmail stand down agreement

Business