When studying perceptions, the term mental set refers to which of the following statements?
A) The factual influences in an individual's life.
B) The individual's perception of what they want regardless of reality.
C) What an individual thinks is happening.
D) An individual's aggregate perceptions of work.
B
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A) Tachistoscopes B) Audiometers C) Polygraphs D) GPS systems E) Galvanometers
The marketing department of a reputed firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats
Which of the following would help the firm achieve its objectives? A) ethnographic research B) strategic planning C) data warehousing D) competitive marketing intelligence E) customer relationship management