The marketing department of a reputed firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats
Which of the following would help the firm achieve its objectives?
A) ethnographic research
B) strategic planning
C) data warehousing
D) competitive marketing intelligence
E) customer relationship management
D
Business
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The break-up of the bell system was known as
a. equal access b. point-of-presence c. a LATA d. divestiture
Business
Marya's task force is focusing on ways to measure its outcomes and ensure member accountability. According to Wheelan's integrated model, the group is in ________
A) Stage 1: Dependency and Inclusion B) Stage 2: Conflict and Counterdependence C) Stage 3: Trust and Structure D) Stage 4: Productivity and Work
Business