________ involves creating a flowchart that describes the flow of activity from the time the customer first contacts the service provider to the time the customer receives the service

An insurance policy written after 1988 that fails to pass the seven-pay test is known as

A) an endowment policy B) a modified life policy C) a single premium contract D) a modified endowment contract

The easiest measure of marketing public relations effectiveness is ________

A) the resultant effect on the company's sales figures B) the effect it has on its market capitalization C) the number of exposures carried by the media D) the changes observed in consumers' brand knowledge E) the impact it has on the company's market share