The easiest measure of marketing public relations effectiveness is ________
A) the resultant effect on the company's sales figures
B) the effect it has on its market capitalization
C) the number of exposures carried by the media
D) the changes observed in consumers' brand knowledge
E) the impact it has on the company's market share
C
Business
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All of the following are components of the CARE model for building relationships with customers EXCEPT:
A) convincing B) executing C) responding D) appreciating E) customizing
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There is no provision for criminal liability under the Securities Act of 1933
Indicate whether the statement is true or false
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