An especially difficult part of the coordination and collaboration requirement for successful value chain management is identifying things that ________
A) you value but customers may not value
B) customers value but you may not value
C) both you and customers value
D) you value but do not add value to the value chain
Answer: B
Explanation: A key to a good value chain management system is for a manager to recognize what customers value even if it means nothing to him- or herself. For example, a wine maker may think the label of a wine bottle is utterly unimportant, but if customers find value in an attractive label, the wine maker must recognize that value. This makes "customers value but you do not value" the correct response and rules out other responses.
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