What is the source of start-up for a sole proprietorship?

A few years ago, Jenny Inc. introduced a small, lightweight snow removing machine in the market called the Snow Pup

Even though the product worked well, sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was a toy or too light to do any serious snow removal. In this scenario, which of the following explains the perception of consumers? a. Selective distortion b. Stimulus discrimination c. Cognitive dissonance d. Confirmation bias

Norma Shields is a researcher investigating lifestyles of the rich and famous. This week she is examining her target audience's views on food, the media, fashion, and recreation. Which of the AIO categories does Norma seem to be working on now?

A) Activities B) Interests C) Opinions D) Demographics