Norma Shields is a researcher investigating lifestyles of the rich and famous. This week she is examining her target audience's views on food, the media, fashion, and recreation. Which of the AIO categories does Norma seem to be working on now?

In selecting an advertising agency, all of the following issues should be taken into consideration except:

A) company organization. B) national responsiveness. C) area coverage. D) buyer perception. E) franchise or company owned status.

A market researcher wants to find the cause-and-effect relationship between using organic ingredients in food and the subsequent consumption by customers. He invites ten respondents to his research firm and asks them to taste two identical dishes. The dishes were prepared in a similar manner, but one has natural herbs for flavoring, and the other has artificial flavors. This is an example of ________.

A) descriptive research B) ethnographic research C) experimental research D) online research E) exploratory research