Some MPR professionals prefer to forego pitch letters and
A) revert to traditional advertising campaign tactics.
B) send mass mailings using information from PR databases.
C) create blogs of their own in the hope connectors will find them.
D) pay bonuses to company employees to spread word-of-mouth.
E) contact connectors directly.
E
Business
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Which of the following is an example of managing earnings down?
a. Changing estimated bad debts from 3 percent to 2.5 percent of sales. b. Revising the estimated life of equipment from 10 years to 8 years. c. Not writing off obsolete inventory. d. Reducing research and development expenditures.
Business
What term refers to any perceived difference among people, such as age, profession, lifestyle, or position?
A) diversity B) culture C) climate D) environment
Business