What term refers to any perceived difference among people, such as age, profession, lifestyle, or position?

Mark tried a new fruit-flavored beverage and thought it was awful. He was especially disappointed because he had liked the dried-fruit snacks marketed under the same brand name. Now he wasn't sure he even wanted to buy the snacks he had liked before. This highlights a problem in branding known as:

a. new brands b. co-mingled brands c. undifferentiated brands d. approximated brands e. brand dilution

When ESPN found new products for its existing markets by expanding into 10 cable channels, a Web site, and a magazine, it was using a product-development strategy

Indicate whether the statement is true or false