What is the second step in strategy making?
What will be an ideal response?
Ans: setting objectives
Business
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In the creative brief, the message theme is the:
A) rationale behind a unique selling point B) benefit or promise the advertiser wants to convey C) written or verbal component of the ad D) information provided in the ad to support the key idea
Business
The commitment of financial, human, and technical resources is highest during the:
A) Conceptualization phase. B) Planning phase. C) Execution phase. D) Termination phase.
Business