In the creative brief, the message theme is the:

A) rationale behind a unique selling point
B) benefit or promise the advertiser wants to convey
C) written or verbal component of the ad
D) information provided in the ad to support the key idea

B

Business

You might also like to view...

________ is a clustering procedure where each object starts out in a separate cluster

A) Non-hierarchical clustering B) Hierarchical clustering C) Divisive clustering D) Agglomerative clustering

Business

Each Fed bank president attends FOMC meetings; although only ________ Fed bank presidents vote on policy, all ________ provide input

A) three; ten B) five; ten C) three; twelve D) five; twelve

Business