Which of the following 4 Ps was NOT one of the 12 categories of marketing variables in the 1950s concept of a marketing mix?
A) price
B) package
C) promotion
D) place
E) planning
D
Business
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Once Instructor Services, an IT company, analyzes the company's strengths, weaknesses, opportunities, and threats, managers will be able to do forecasting to develop a long-term strategy.
a. True b. False
Business
If data is listed in rows but you need to work with it in columns, you can use the Paste option:
A. Paste (P) B. Paste Values (V) C. Transpose (T)
Business