Discuss how globalization has affected the marketing environment
What will be an ideal response?
New transportation, shipping, and communication technologies have made it easier for us to know the rest of the world, to travel, to buy and sell anywhere. Globalization has made countries increasingly multicultural. US minorities have much economic clout, and their buying power is growing faster than that of the general population. Globalization changes innovation and product development as companies take ideas and lessons from one country and apply them to another.
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An organization helps link employees' behavior with the organization's goals. This helps the organization serve its _____ purpose.
A. strategic B. logistical C. administrative D. developmental E. evaluative
Gasoline is the only commonly purchased product that is priced down to a fraction of a cent. This is the case because buying gasoline is a low-involvement activity, which makes point-of-purchase factors more important
Indicate whether the statement is true or false