An organization helps link employees' behavior with the organization's goals. This helps the organization serve its _____ purpose.

Terrance has identified that a customer strongly identifies with social groups and is influenced heavily by her role, reference, social class, and culture. What would be important for Terrance to do to win the sale from this customer?

A) Position the product as being a luxury product. B) Position the product as fitting with the groups the customer identifies with. C) Position the product as being the standard across all groups. D) Assume the mannerisms of the culture the customer identifies with. E) Mimic the customer's speech patterns to create rapport.

As identified by Amit and Zott (2001 ) which of the following is not one of the four sets of values that are created by e-business?

A) financial efficiency B) search and transaction cost efficiency C) complementarities D) novelty