Identify the three levels of audience analysis. Explain what factors should be explored at each of these
levels.
What will be an ideal response?
1. audience demographics: size, heterogeneity, composition, and level of captivity; 2. audience
culture: beliefs & values, interests, and common knowledge & experience; 3. audience psychology:
perceptions and tendencies toward selective exposure and attention.
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During which phase in the problem solving process should you develop a clear action plan and make a written list of who should do what?
A. Identify and define the problem B. Analyze the problem C. Select the best solution D. Test and implement the solution
The CEO of Harrison PR, an international PR agency, always reminds his employees that the key to effective international PR and media relations is a foundation of two-way communication. Which theory does the firm likely follow?
a. gatekeeper theory b. framing theory c. agenda-setting theory d. excellence theory