The CEO of Harrison PR, an international PR agency, always reminds his employees that the key to effective international PR and media relations is a foundation of two-way communication. Which theory does the firm likely follow?

Social distance is from 12 to 25 feet

Indicate whether this statement is true or false.

In order to establish a relevant brand, advertising must position

a. The perception consumers have of your product relative to the competition b. Reposition and rebrand the product with their audience accordingly c. The media for optimal search engine marketing across the digital spectrum d. Branded storytelling to reach a maximum audience with social media