The best way to integrate information from an expert into your speech is to read a lengthy quote, then state your interviewee's name and credentials

Indicate whether the statement is true or false.

FALSE

Communication & Mass Media

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Ivy Lee, an early public relations practitioner, encouraged his clients to deal with negative publicity by

A) spin mastery and releasing counteracting positive stories. B) aggressively denying the problem. C) stonewalling and refusing to talk with reporters. D) telling the truth while putting a human face on their organization and its accomplishments.

Communication & Mass Media

Who made puffery promotion a high art?

A) George Creel B) Elmer Davis C) Paul Garrett D) P.T. Barnum

Communication & Mass Media