The Greek term _________ means both "character" and "habit."
a. pathos
b. ethos
c. logos
d. kronos
b
Communication & Mass Media
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Define the halo effect and the reverse halo effect
What will be an ideal response?
Communication & Mass Media
Advertising in the United States tends to present women as authority figures by using them for voice-overs in commercials
Indicate whether the statement is true or false
Communication & Mass Media