Define the halo effect and the reverse halo effect

What will be an ideal response?

The halo effect occurs when we infer additional positive qualities to people based on a
known positive quality. Thus, if I know you to be a nice person, I may also attribute to you
kindness and gentleness. Conversely, the reverse halo effect occurs when I know you possess a
negative attribute and infer additional negative attributes. For example, I know you to be
stingy with your money, and then consider you rude and selfish as well.

Communication & Mass Media

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A Filipino professor reports that he does not feel comfortable working in Japan. He believes it is because of his distinct racial/ethnic makeup. It's possible that he is correct because Japan is considered to be a(n) ________ culture.

A. explicit-rule B. uncertainty-rejecting C. collectivist D. implicit-rule

Communication & Mass Media

What should a speaker take into consideration when determining the means of a speech?

What will be an ideal response?

Communication & Mass Media