Isabelle phoned her insurance agent to renew her auto insurance policy. On that same call, the agent attempted to sell her one of the firm's new life insurance policies. The agent was pursuing a ________ growth strategy.
Fill in the blank(s) with the appropriate word(s).
Ans: product development
Business
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When golf courses provide rules for playing and behaving appropriately, and customers encourage other customers to follow the same rules, they are encouraging customer citizenship via customer coproduction
Indicate whether the statement is true or false
Business
In what way might a marketer rely on opinion leaders?
What will be an ideal response?
Business