In what way might a marketer rely on opinion leaders?
What will be an ideal response?
Opinion leaders can influence other larger groups of consumers to be attracted to a marketer's products.
Business
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If the manufacturer of a sophisticated new consumer electronics product determines that many target consumers qualify as "innovators" and "early adopters" with relatively inelastic demand curves, the company should use the ________ pri
A) gray market B) skimming C) penetration D) market holding E) cost-based
Business
Explain what is meant by slander per se
What will be an ideal response?
Business