Compare and contrast three different job analysis methods on the basis of their advantages and disadvantages
What will be an ideal response?
The critical incidents job analysis method uses subject matter experts to provide examples of good and poor performance incidents on the target job. This process helps to identify particularly effective or ineffective behaviors, but misses the day-to-day job requirements, requires a lot of time and resources, and can be difficult to use.
The job elements job analytic technique asks a panel of job experts to identify and rate the worker characteristics that influence success in the job. Although the process can be difficult to explain, it is efficient, relatively fast, and results in organized documentation of the job and the worker.
The structured interview job analytic technique requires interviewing job experts about the job and required worker characteristics. Although the interviews can be fast, analyzing the information generated can require a professional to minimize bias.
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Which of the following is NOT a predicted direction for marketing in the coming years?
A) the demise of precision marketing and rise of mass marketing B) the demise of the marketing department and the rise of holistic marketing C) the demise of marketing intuition and the rise of marketing science D) the demise of manual marketing and the rise of both automated and creative marketing E) the demise of free-spending marketing and the rise of ROI marketing
A group of farmworkers in Florida organized a movement aimed at convincing Taco Bell to increase the amount that it pays for its tomatoes so that the wages of tomato pickers could be increased to a more reasonable minimum
The group of farmworkers gained attention from media outlets and convinced many people around the country, particularly college students and religious groups, to stop buying Taco Bell products. This is an example of a(n) ________. A) environmental movement B) ethics code C) boycott D) green marketing initiative E) regulation