A group of farmworkers in Florida organized a movement aimed at convincing Taco Bell to increase the amount that it pays for its tomatoes so that the wages of tomato pickers could be increased to a more reasonable minimum

The group of farmworkers gained attention from media outlets and convinced many people around the country, particularly college students and religious groups, to stop buying Taco Bell products. This is an example of a(n) ________.
A) environmental movement
B) ethics code
C) boycott
D) green marketing initiative
E) regulation

C