If your marketing plan is part of a full business plan, you do not need to include __________________________

a. Target market information
b. Contingency plans
c. Financial data
d. Differential or competitive advantage

Answer: c. Financial data

Business

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The term copayment means that

A) both the private insurer and the government will share the cost of the medical service. B) both your private physician and the hospital providing the service must be reimbursed simultaneously. C) both you and your insurer will share the cost of the medical service. D) both you and your physician will receive reimbursement for the medical expenses.

Business

Which of the following observations regarding the value of social capital is true?

A) A huge network of relationships with people who have few resources is of greater value than a smaller network of people with substantial resources. B) People should ideally ignore entity assets and try to connect to more people with stronger relationships. C) Social capital depreciates and such depreciation can be ameliorated by adding something of value to interactions. D) The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related.

Business